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Photo: courtesy of STITCH
STITCH, Northwestern’s fashion publication, has released their flagship issue of a new, monthly online magazine. Despite some first-time flaws, the mag is a nice glimpse into what is to come.
With an appealing, minimal layout, great photography, and web favorites—including “Looks,” and a feature on globetrotting style—the issue shows promise in its time-tested stories. However, a profile that is past its prime and a “Pleasures” section that seems a bit far-flung, make us think there is definitely (and hopefully) room for improvement.
The April issue begins with a letter from the STITCH editor, Nadina Gerlach, explaining what readers can expect in the magazine. Her comparison to Anna Wintour and Vogue seem a bit self-righteous but overall the letter is endearing (the Olivia Newton John allusion is very much appreciated) and we’re excited to read on.
One section in particular, “Pleasures,” features a variety of things to do, see, eat, and wear. It’s fun and generally realistic (cupcakes for $3, Adele’s 21 for $11); however, some items (Louboutins for $895, a Victoria Beckham bag for $2,600) seem out of place in a college publication.
Moving on, we reach the publication’s features—a profile of the presidents of the UNITY Fashion Show, a feature on study abroad style, and a photo-spread entitled “Blank” featuring NU models. While the UNITY profile is interesting and well-written, its placement in this month’s issue is a bit untimely. The study abroad feature is fun, trendy, and has diverse outfits that seem to fit each locale… minus Uganda: I’m sorry, but heels in Uganda? Aside from this flub, the commentary is humorous and the France bit is great (oh, French girls). Finally, the photo-spread features Northwestern’s finest. The styling of the shoot fits the name and despite a running theme of “blank” neutrals, each outfit is distinct and the emphasis on silhouettes keeps it interesting.
The magazine shows a lot of promise and I look forward to reading upcoming issues. With a bit more focus on the audience they are writing for—college students—the publication’s obvious knowledge and love of fashion will translate even better than it already does.
