#super bowl
Kellogg rates best and worst Super Bowl ads
In case you were wondering, Kellogg students actually do watch the Super Bowl. But like most Northwestern students who are indifferent to football (yes, even to Big Ten football), it’s only for the commercials. For the eighth year, Kellogg students and faculty rated the best and worst Superbowl ads, based on attention, distinction, positioning, linkage, amplification and net equity. Coming in on top are M&M’s, Skechers, Honda and Dannon, while Hulu, Go Daddy, Toyota and Cadillac were rated worst. Since they know so much about what makes a good commercial, maybe next year Kellogg can make one that’s actually worth sitting through a game to watch.
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Showcase your athletic prowess with Intel’s Super Bowl drinking game
Many of you tuning in to the Super Bowl this Sunday will watch for the ads, the booze, the post-game premiere of The Voice—oh yeah and that good ole’ American pastime we call football. For the rest of you watching the Super Bowl, we feel it’s our duty to provide you with a diversion. And what better diversion than a drinking game? more 
Get spicy with our not-quite-American Super Bowl playlist
In a world where the likes of Madonna, Kelly Clarkson, and Miranda Lambert are supposed to get over a hundred million viewers pumped for a football game, it makes sense that fat Americans opt for chicken genocide to spite the nonexistence of “football music.” So what if Super Bowl Sunday is a de facto American national holiday? Perhaps it is time to hop on the “Esto es África” bandwagon and Waka Waka our way into pre-Super Bowl pump up bliss. Put on your fútbol football game face and dance off that pizza and beer with our internationally inspired playlist, after the jump. more 
Northwestern grad’s commercial competes for Super Bowl airtime
During this year’s Super Bowl, Northwestern alum Brad Bosley has several goals: Get on national TV, win over American households, and make a million dollars — accolades typically reserved for those who put on a football helmet and roll around in the mud. Bosley’s route is less likely to produce a concussion. more
